Warren Ellis asked me to create a week's worth of these fake "movie title cards" to use as daily station IDs for his website.
I'd been messing around with some type and PhotoShop effects to get the appearance of an old style typographic title card that would have appeared in an old movie trailer from the 1930's/1940's era, working to make it appear a bit over-exposed like an old decaying print of the film. If these were animated, the words would appear in dramatic wipes, with orchestral stabs timed along for effect.
Given Ellis' penchant for being the hard writing/hard drinking writer model, I chose the theme of the week's worth of cards and came up with all the phrases myself. I'll release them to DeviantArt as he posts them.
Type design/Logo Design: Freehand MX
Images/Lighting FX: PhotoShop CS2
Oh, and kids: Don't drink unless you are of legal age, and if you do drink as an adult, please do so responsibly. I do all my art stone cold sober, so take from that what you will...